What's Your Problem?
Framing First.
Education systems, suppliers and leaders tend to focus on "solutions" at the expense of the problem.
If you're tired of churning through simple solutions to complex problems and are ready to sit in the uncertainty, before moving forward with clarity and confidence - you're in the right place.
Join in building a community that connects schools and education businesses towards more effective and impactful solutions.
My mission is to reduce the churn of "solutions" schools buy.
Why is this good for schools?
Each new 'solution' implemented in schools takes more teacher time away from great teaching and learning.
Learn to predict unintended consequences in advance and increase implementation efficacy.
Why is this good for businesses?
Retention rates in EdTech are far lower than other industries, at a paltry 27% on average (Semrush), meaning higher account costs.
Prioritising relationships and retention over new business improves customer loyalty, enabling stability and sustainability.
I do this in a few ways...
1: Educational content (always free)
Every Wednesday, I publish a short video about school implementations. The aim of these is to help education leaders to think about the process of implementation itself, outside of any one context or situation.
You can follow/subscribe to these on LinkedIn .
3: Work with me (consultations & projects)
I work with businesses to review and revive customer cycles from initial engagement to repeat renewals.
I can also facilitate training which brings your commercial teams together in order to build understanding school stakeholders and/or co-develop customer/user personas.
2: Community (free & paid subscription options)
Over on Substack, I publish a mix of longer articles and short notes exploring problem framing and school implementations in more detail.
The aim is to build a bridge between schools and suppliers, connected by their common goal to improve education.
Upgraded subscribers receive at least one additional article each week, translating advice into actions education businesses can take to better connect with their school customers.
School leaders can also book a one-off 'no-win-no-fee' session to break down and reframe a recurring and/or complex problem in your school.
Hi, I'm Rebekah!
If you're shifting in your seat just thinking about PROBLEMS, I've got you.
Those messy, confusing things that keep you up at night thinking "How am I going to solve this?" - that's where I thrive.
As a fresh-faced Science teacher, I jumped into solving problems with my students, only to realise they didn't love it like I did.
I didn't understand why.
Mentors told me to give some students easier problems, but that just took away the challenge - the very thing that makes problem solving fun. So instead, I focused on learning how to 'scaffold' problems well, creating supportive structures that could be put in place and then removed.
That was the start of my journey into tackling the complexity of real-world problems.
This initially led me to work with senior leaders on engaging teacher and middle leader colleagues in school improvement. But I wanted a deeper understand of policy problems, so I studied MA Education, Policy & Society. By night, I researched policy perspectives of teachers, school leaders and government policymakers, and by day, I applied my findings to my work across commercial functions of an education technology and teacher training 'scale-up'.
Then, 6 months ago, my husband's job moved us to the other side of Europe.
Finland is, in some ways, a natural choice for a policy-curious educationalist, but everywhere has its policy problems; being an immigrant in Finland has really stretched my creative problem-solving skills.
Who knows if I'll fly or flop... follow along to find out!
Let's Connect
How to Stay in Touch
If you're in Finland, let's connect over a virtual or in-person coffee!
Connect on LinkedIn for weekly insights on school implementations.
Subscribe for email updates on exclusive programme openings.
Join Reducing EdTech Churn Substack community.